Unleashing Sneaker Magic with a special in-store event to celebrate the opening of the biggest Buzz store in Bulgaria, the main destination for all sneaker fans and the only Sneaker Station in Bulgaria. The event gathered local celebrities, bloggers, journalists, influencers, and sneakerheads, sending the message that the Buzz store is way more than just a store. It is a fashion hub and a community gathering point where people can share their sneaker love. Entertainment included a special DJ set list, a beverage bar with signature cocktails, 360˚ installation that makes a great photo opportunity, and special shopping offers for each event visitor.