POY 2021

Product of the Year is the world’s largest consumer-voted award for product innovation that currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Usually, the rewards are given at a black-tie gala ceremony but in 2021 the global pandemic changed the game. We transformed the event, transporting it entirely to digital space, making it glamorous by inviting local stars and famous influencers to co-host the whole event with us.