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Nike Air Max 23 - Air Max Day 23

Nike Air Max 23 - Air Max Day 23 | KOMPLETE AGENCY
Client: Nike 
Skills: Campaign, Events, Brand Ambassadors, Content Production, Communication
Gen Zalpha are today’s groundbreakers. Not afraid of failure. Fearlessly self-expressive, raw, and authentic. To connect with them through the original attitude, energy, and emotion of Air Max and leave a cultural reference point in their memories we had to speak their language – the universal language of music. That is why we collaborated with the local music stars who are the uncompromising pioneers of tomorrow. We spoke to Gen Zalpha through the musicians to catch their attention and invite them to a special upcoming event to celebrate the spirit of Uncensored Innovation. The event itself was centered around numerous experiences that clicked with Gen Zalpha’s cultural identity – a Music Studio to unleash creativity through sound, a Nail & Make-up Bar to boost style, and a Fashion Zone to express your true self by customizing your own Nike T-shirt. The event closed epically with a high-energy concert where Molec, Mishel Straminsky & Fire, one of the most beloved  Bulgarian artists by the youngsters conquered the stage.
Nike Air Max 23 - Air Max Day 23 | KOMPLETE AGENCY
Nike Air Max 23 - Air Max Day 23 | KOMPLETE AGENCY
Nike Air Max 23 - Air Max Day 23 | KOMPLETE AGENCY
Nike Air Max 23 - Air Max Day 23 | KOMPLETE AGENCY
Nike Air Max 23 - Air Max Day 23 | KOMPLETE AGENCY
Nike Air Max 23 - Air Max Day 23 | KOMPLETE AGENCY
Nike Air Max 23 - Air Max Day 23 | KOMPLETE AGENCY
We created a dedicated video and static content to spread the news about the Nike Air Max Celebration Day and invite a wider audience. The event ambassadors published it on their social media channels in order to skyrocket the event communication even further.